Introduction
SEO is however an automated approach and works smartly but it comes up with some factors too that slows down the working of it in the form of poor structure of the site, fierce competition etc. So, in this article, those factors are studied which affect the working of SEO to improve progress of SEO.
Factors Affecting SEO Progress
Poor Website Structure
Poor website structure is one of the main reason of SEO being slow down. If the website is poorly designed or the outcome does not attract customers towards it, then website may lose a lot of traffic and also builds a negative impact on customers.
Slow Page Load Speed
Users always go behind fast work reach. So, they prefer those websites which have greater loading speed so that they do not have to wait. Page speed matters a lot as it is very important for user experience and also for websites for their boosting. For example, if a page takes more than 2.5 seconds to load, it has a slow loading speed.
Low Quality Content
Low quality content means to produce content against the user’s demand or not up to the mark and because of it, websites do not achieve their goal. Poor quality content proves to be not purposeful for
the audience.
Keyword Stuffing
Keyword stuffing also leads to poor quality content and is not good for SEO. It is also considered illegal as it means using the same keywords again and again which disrupts the image of website in the eyes of users.
Lack of Mobile Optimization
Lack of mobile optimization means that a website is not providing good user experience on mobile phones or tablets which is harmful for SEO as majority of the people use smartphones to find their content on various search engines as in 2015, google itself declared that mobile searches have reached the limit of desktop search.
Ignoring Technical SEO
Visibility of a website is improved by technical SEO as it refers to improvement of a website structure and its architecture. So, ignoring technical SEO causes a great problem as customers ignore your website and your competitors get a chance to gain or steal your customers. That’s why SEO progress slows down.
Poor Internal Linking
Internal linking helps in boosting SEO ranking as it enhances user’s experience, strengthens engagement rate and makes website architecture look more attractive. In case of poor internal linking, all these elements go in vain and customers remain unsatisfied which is not a good sign for SEO progress.
Not utilizing analytics and data
Data and analytics (D&A) refers to the management of keywords into useful information by gathering,
altering and marshalling the data in order to meet customer’s demand to increase profitability. But not
utilizing D&A provides raw data and also leads to several risks like fraud etc.
Ineffective Use of Backlinks
Backlinks basically means links that help in shifting from one website to another and this technique helps in boosting web pages, also in higher ranking of websites. Backlinks help in gaining popularity too. But
their ineffective use stops the website from being popular which ends the malfunctioning of SEO.
Duplicate Content
Duplicate content means copying the same content as provided by other
websites. This causes a serious conflict as search engines get confused on which website to put in higher ranking and ultimately they ignore all the websites presenting duplicate content.
Lack of Social Media Integration
Social media integration is very important for SEO as it makes people to know about it through marketing by advertising it socially in meetings, seminars and gatherings etc. Whereas, its lack causes a lot of problems such as security issues, negative reputation in front of customers and seeking customer’s attention away from the website.
Ignoring Local SEO
Local SEO is a strategy for boosting your website by making it visible on search engines and ignoring local SEO refers to no visibility which reduces engagement rate in SEO between business and clients. This neglect is one of the reasons of delay in SEO progression.
Not Adapting to Algorithm Changes
Not adapting to algorithm changes refers to not analyzing the content written on web pages and its design too which reduces the web traffic as website lose their visibility and higher ranking.
Poor User Experience (UX)
UX plays a vital role in improvement of a website. It refers to the experience of a user with the content that SEO is providing which is improved by providing the user with high quality content at par and if the experience of a user is poor or inadequate, SEO may suffer loss.
Not Monitoring Competitors
There is a great competition in the society nowadays, so you should have a check & balance on competitors website to know their weak points, intentions and strategies to win confidence of users to learn from them. If you do not monitor competitors, then SEO may mislay its customers.
Conclusion
Following factors have been discussed that slows down SEO progress to get you to know about them and improve them in a better way for higher rankings and engagement rate.
Frequently-Asked Questions (FAQS)
What are the common factors that can slow down SEO progress?
The common factors that can slow down SEO progress are
discussed in this article and some of them are :
Backlink profile
Quality of content
Mobile & image optimization
Rising competition
Thin content etc
How does poor website structure impact SEO performance?
Poor website structure does not attract or satisfy the customers and SEO faces several issues of engagement and user experience.
Why is page load time important for SEO?
It is important for SEO as loading speed matters a lot. Slow speed frustrates the users and forces them to go away from your website.
Can duplicate content affect my SEO efforts?
Yes, it does, as search engines do not prefer duplicate content. Your content does not count in higher rankings and users do not get to know about your content.
How does backlinks influence SEO Progress?
They increase rankings of the websites, make it conspicuous and gain traffic on your content.
